Over the past few years I’ve had the pleasure of working for, in and then on an exceptional SEO team. Over that time I’ve noticed a few recurring patterns with those team members who washed out and those who have stayed long term. When you go from hundreds of clients to thousands it becomes exponentially […]
Tag Archives: must read
02
Jul
Jul
Yesterday I was reading a new blog post on Problogger and considering redoing the 31 Days to Build a Better Blog. I bought the book years ago and it’s such an excellent piece of content. Now that I’m back to blogging I thought a refresher through one of my favourite pieces of content was due. […]
13
Oct
Oct
What do your customers want? Over the past 15 years I’ve heard business owners give every excuse for why they don’t give customers what the customers want. “But I don’t want to sell the digital images.” “But SEO is more important than PPC.” “But our competitors don’t do it that way.” “But building a list […]
03
Sep
Sep
Specialize Or Die? Universities have spent centuries teaching students how to excel in one field – accounting, law, marketing, medicine and others. Then we were taught to specialize further – copyright law, property, family law. Public relations, email marketing, SEO. Neurology, physiotherapy & pediatrics. In the digital marketing world it goes even further. Marketers > […]
29
Jul
Jul
Call it your Blue Ocean Strategy. Call it a “Niche Domination Blueprint.” (No link, sorry Warriors.) Whatever you call it, when your competitors all zig, do … pretty much anything else. Here’s one sure way to know your idea is a loser: You Googled the phrase “clone script” after downloading an example business plan and […]