Specialize Or Die? Universities have spent centuries teaching students how to excel in one field – accounting, law, marketing, medicine and others. Then we were taught to specialize further – copyright law, property, family law. Public relations, email marketing, SEO. Neurology, physiotherapy & pediatrics. In the digital marketing world it goes even further. Marketers > […]
Call it your Blue Ocean Strategy. Call it a “Niche Domination Blueprint.” (No link, sorry Warriors.) Whatever you call it, when your competitors all zig, do … pretty much anything else. Here’s one sure way to know your idea is a loser: You Googled the phrase “clone script” after downloading an example business plan and […]
I read every day about SEO, PPC, SEM, conversion rate optimization, content marketing, Google Local, SPYW, Webmasters Tools and social media. I spent the year learning about psychology and professional writing, influence and sales tactics. I save everything I find useful either in our /social-media stream, Evernote, bookmarks, or sharing on Inbound.org Remember how I said I […]