The easiest way to optimize your SEO campaign is also the most flawed: individual keyword rankings. Why are keyword rankings fundamentally flawed? In the ‘good ole days’ of SEO, rankings were the same if you were logged in while in NYC or incognito in London. It seems hard to even imagine now but if you […]
Author Archives: Matt Antonino
14
Nov
Nov
You can’t actively solve a problem until you understand it. So we need to understand where the spread of digital marketing information has gone wrong before we start solving the problems. Mis-information (Accidentally / On Purpose) Most marketing bloggers have good intentions. They don’t start their day with the intention of lying, cheating, stealing, misleading […]
13
Oct
Oct
What do your customers want? Over the past 15 years I’ve heard business owners give every excuse for why they don’t give customers what the customers want. “But I don’t want to sell the digital images.” “But SEO is more important than PPC.” “But our competitors don’t do it that way.” “But building a list […]
29
Oct
Oct
We’re in the middle of a short series on Dale Carnegie’s How to Win Friends and Influence People. If you don’t have the book, the link has a way to buy it and/or download it straight to your Kindle. If you need another version, Google is your friend. How to Win Friends & Influence Social Media, […]
18
Oct
Oct
We’re in the middle of a short series on Dale Carnegie’s How to Win Friends and Influence People. If you don’t have the book, the link has a way to buy it and/or download it straight to your Kindle. If you need another version, Google is your friend. How to Win Friends & Influence Social Media, Intro […]
09
Oct
Oct
We’re going to do a short series on Dale Carnegie’s How to Win Friends and Influence People. If you don’t have the book, the link has a way to buy it and/or download it straight to your Kindle. If you need another version, Google is your friend. The introduction to this book study can be found […]
01
Oct
Oct
We’re going to do a short series on Dale Carnegie’s How to Win Friends and Influence People. If you don’t have the book, the link has a way to buy it and/or download it straight to your Kindle. If you need another version, Google is your friend. Why Are We Talking About a 75 Year Old […]
14
Sep
Sep
In 460 BC. the Greek philosopher Democritus developed the idea of atoms. It took over 2000 years before John Dalton published a paper on atoms, naming them the smallest particle, indivisible. Almost 100 years later, physicist J.J. Thomson discovered the electron, proton & neutron, proving that atoms were divisible. In 1958, scientists at Stanford found that […]
05
Sep
Sep
I observed Escher, I love Basquiat, I watched Keith Haring, you see I studied art. The greats weren’t great because at birth they could paint. The greats were great because they paint a lot. (Macklemore) DO. THE. FREAKING. WORK. Just Stop Stop talking about what you could do. Stop planning it for the 12th time. […]
03
Sep
Sep
Specialize Or Die? Universities have spent centuries teaching students how to excel in one field – accounting, law, marketing, medicine and others. Then we were taught to specialize further – copyright law, property, family law. Public relations, email marketing, SEO. Neurology, physiotherapy & pediatrics. In the digital marketing world it goes even further. Marketers > […]