The Secret to Becoming an Expert

The Secret to Becoming an Expert

Yesterday I was reading a new blog post on Problogger and considering redoing the 31 Days to Build a Better Blog. I bought the book years ago and it’s such an excellent piece of content. Now that I’m back to blogging I thought a refresher through one of my favourite pieces of content was due. As I was reading through the book and thinking of my own upcoming eBooks I […]

SEO: Rank Indexing & Topic Modelling

SEO: Rank Indexing & Topic Modelling

The easiest way to optimize your SEO campaign is also the most flawed: individual keyword rankings. Why are keyword rankings fundamentally flawed? In the ‘good ole days’ of SEO, rankings were the same if you were logged in while in NYC or incognito in London. It seems hard to even imagine now but if you were winning a term, you were simply winning it. Rankings now are highly personalized and […]

Marketing Misinformation: Solving the Fact Gap

Marketing Misinformation: Solving the Fact Gap

You can’t actively solve a problem until you understand it.  So we need to understand where the spread of digital marketing information has gone wrong before we start solving the problems. Mis-information (Accidentally / On Purpose) Most marketing bloggers have good intentions.  They don’t start their day with the intention of lying, cheating, stealing, misleading and confusing their readers.  Bloggers feel the need to perform: write the next post, comment […]

But What Do Your Customers Want?

But What Do Your Customers Want?

Over the past 15 years I’ve heard business owners give every excuse for why they don’t give customers what the customers want. “But I don’t want to sell the digital images.” “But SEO is more important than PPC.” “But our competitors don’t do it that way.” “But building a list is harder & slower than paying for AdWords.” “But that’s not what I wanted to do with my life.” It […]

Subatomic Business Strategy & Finding Fermions

Subatomic Business Strategy & Finding Fermions

In 460 BC. the Greek philosopher Democritus developed the idea of atoms.  It took over 2000 years before John Dalton published a paper on atoms, naming them the smallest particle, indivisible.  Almost 100 years later, physicist J.J. Thomson discovered the electron, proton & neutron, proving that atoms were divisible.  In 1958, scientists at Stanford found that these atomic parts were divisible into even smaller part: quarks. The most fundamental parts of […]

Paint A Lot

Paint A Lot

I observed Escher, I love Basquiat, I watched Keith Haring, you see I studied art.  The greats weren’t great because at birth they could paint. The greats were great because they paint a lot. (Macklemore) DO.  THE. FREAKING. WORK. Just Stop Stop talking about what you could do. Stop planning it for the 12th time. Stop waiting. Stop coming to work on the dot, leaving on the dot and doing […]

Fear the Full Stack

Fear the Full Stack

Specialize Or Die? Universities have spent centuries teaching students how to excel in one field  – accounting, law, marketing, medicine and others. Then we were taught to specialize further – copyright law, property, family law.  Public relations, email marketing, SEO.  Neurology, physiotherapy & pediatrics. In the digital marketing world it goes even further.  Marketers > Digital Marketers > SEOs > SEOs for small business / photographers / WordPress / eCommerce. […]

You Can Have It In Any Color …

You Can Have It In Any Color …

… As long as it’s black. Too often startups find themselves giving customers everything and 12 . Imagine you go to a restaurant and you ask for a menu.  The waiter asks “would you prefer beef, chicken, pork or fish this evening?” “I’d just like a menu so I can choose.” “Ok but we have a different menu depending on your first choice.  Would you like our 12 page chicken […]

Mosquitoes Have 47 Teeth & Other Business

Mosquitoes Have 47 Teeth & Other Business

Be interesting. One of my mentors once explained how small businesses create their pricing like this: Business A are experts at performing their service but have no clue how to run a business.  They start by charging what they themselves would pay for the service which depends more on their own financial circumstance than what clients may be willing to pay. Business B comes into the market and immediately charges […]

Zag Hard.

Zag Hard.

Call it your Blue Ocean Strategy. Call it a “Niche Domination Blueprint.”  (No link, sorry Warriors.) Whatever you call it, when your competitors all zig, do … pretty much anything else. Here’s one sure way to know your idea is a loser:  You Googled the phrase “clone script” after downloading an example business plan and slapping your logo on it.  You dream of accepting angel funding or joining an accelerator […]