MattAntonino.com

Digital Marketing, Social Media & SEO Strategies

Saturday

14

September 2013

0

COMMENTS

Subatomic Business Strategy & Finding Fermions

Written by , Posted in Strategy

In 460 BC. the Greek philosopher Democritus developed the idea of atoms.  It took over 2000 years before John Dalton published a paper on atoms, naming them the smallest particle, indivisible.  Almost 100 years later, physicist J.J. Thomson discovered the electron, proton & neutron, proving that atoms were divisible.  In 1958, scientists at Stanford found that these atomic parts were divisible into even smaller part: quarks. The most fundamental parts of matter have currently been subdivided […]

Thursday

5

September 2013

1

COMMENTS

Paint A Lot

Written by , Posted in Motivation

I observed Escher, I love Basquiat, I watched Keith Haring, you see I studied art.  The greats weren’t great because at birth they could paint. The greats were great because they paint a lot. (Macklemore) DO.  THE. FREAKING. WORK. Just Stop Stop talking about what you could do. Stop planning it for the 12th time. Stop waiting. Stop coming to work on the dot, leaving on the dot and doing “just enough.”  Stop complaining that […]

Tuesday

3

September 2013

1

COMMENTS

Fear the Full Stack

Written by , Posted in Management

Specialize Or Die? Universities have spent centuries teaching students how to excel in one field  - accounting, law, marketing, medicine and others. Then we were taught to specialize further – copyright law, property, family law.  Public relations, email marketing, SEO.  Neurology, physiotherapy & pediatrics. In the digital marketing world it goes even further.  Marketers > Digital Marketers > SEOs > SEOs for small business / photographers / WordPress / eCommerce. We’re told we need to […]

Saturday

31

August 2013

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COMMENTS

You Can Have It In Any Color …

Written by , Posted in Pricing

… As long as it’s black. Too often startups find themselves giving customers everything and 12 . Imagine you go to a restaurant and you ask for a menu.  The waiter asks “would you prefer beef, chicken, pork or fish this evening?” “I’d just like a menu so I can choose.” “Ok but we have a different menu depending on your first choice.  Would you like our 12 page chicken menu or our 8 page […]

Thursday

29

August 2013

2

COMMENTS

Zag Hard.

Written by , Posted in Branding

Call it your Blue Ocean Strategy. Call it a “Niche Domination Blueprint.”  (No link, sorry Warriors.) Whatever you call it, when your competitors all zig, do … pretty much anything else. Here’s one sure way to know your idea is a loser:  You Googled the phrase “clone script” after downloading an example business plan and slapping your logo on it.  You dream of accepting angel funding or joining an accelerator now that you’re headed for […]

Wednesday

28

August 2013

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COMMENTS

Mosquitoes Have 47 Teeth & Other Business

Written by , Posted in Branding

Be interesting. One of my mentors once explained how small businesses create their pricing like this: Business A are experts at performing their service but have no clue how to run a business.  They start by charging what they themselves would pay for the service which depends more on their own financial circumstance than what clients may be willing to pay. Business B comes into the market and immediately charges 10% less.  Competing on price […]

Wednesday

15

May 2013

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COMMENTS

Marketing Brainstorm for Photographers

Written by , Posted in Strategy

I originally wrote this for some of my very closest photographer friends. I am sick of watching them struggle. I guess my thoughts on marketing are more like this: You have to be doing whatever you can, all the time, and bringing in as many inquiries that suit you as possible. How can you get clients? Where, how and what contributes to it? * Website content – many business owners do well at looking after […]

Saturday

20

April 2013

2

COMMENTS

2013 Marketing Guide for Photographers

Written by , Posted in Strategy

From full-time photographers to those who just got a camera for Christmas and have already opened a new business, this marketing guide for photographers has you covered.  We are going to look at the main ways to market your photo business in 2013 and help all the clients belong to you. First, a bit of background (and bragging): Who is behind this site?  Why should I listen to you? I was a full-time professional photographer […]

Monday

11

April 2011

0

COMMENTS

SEO services you should use

Written by , Posted in SEO

Tracking your own SEO Google Webmasters Tools By no stretch of the imagination should you be attempting SEO without signing up for a webmasters account and tracking how Google sees your site. If you do not have your site linked to a Google webmasters account go do that now. Webmasters shows site errors, allows you to submit a sitemap (important) and shows you what links Google sees coming into your site (and therefore what links […]