Tuesday , May 30 2017 1:29 pm
Breaking News

Google Competitor Analysis

seo

Why Analyse the Competition? Let’s start with the obvious – you should focus more on your own content, site, products and services than you should on your competitors.  Make them chase you, don’t chase them.  However, it can also be incredibly useful to analyze your competition and reverse engineer their …

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A List of Lists: 40+ List Posts You Can Use Now

lists

I read every day about SEO, PPC, SEM, conversion rate optimization, content marketing, Google Local, SPYW, Webmasters Tools and social media.  I spent the year learning about psychology and professional writing, influence and sales tactics.  I save everything I find useful either in our /social-media stream, Evernote, bookmarks, or sharing on Inbound.org  …

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60 Working Twitter Tools List

twittools

First, follow us @mattantonino Working Twitter Tools Twitter can be a powerful tool to find and talk to people with similar interests or who your business may be able to help (or they can help you?) Unfortunately, a lot of what’s going on gets lost in the “how do I …

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Who Are You Optimizing For?

Dart on Target and  People

 Who Are Your Ideal SEO Target Audience? Something many, if not most, businesses forget on a regular basis is to focus on the customer. Your target audience is out there searching for what you have to offer. How are they searching? What language are they searching in? What should you remember …

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Canada Citations List for Business

canada

Earlier this morning, an Moz user posted a question about local citations for Canadian SEOs.  After moving to Australia a year ago, I know all about the US-UK-centric nature of citation sources.  Lots of great SEO citations work for Canada but not all.  How can you sort all of these? …

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Keyword Stemming: Past, Present & Future

stemming

 Keyword Stemming in the Past Traditional keyword stemming in SEO means using prefixes, suffixes and (ooh, fancy) adding the letter S.  car, cars.  Legendary research went into that. No, seriously. Wiki says Google search adopted word stemming in 2003. Previously a search for “fish” would not have returned “fishing”. Other software search …

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Slugs, Permalinks & Page Titles

seo

When you write a post in WordPress (and other blogging platforms) the software generates a link based on the title of your post.   The part of your link after the “template” is called the “page slug.”  Templates? Slugs? What? A permalink structure is essentially a template, or a set …

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Think Like Google, Genius

seo

When you’re creating your SEO strategy, you probably don’t think about the same thing Google thinks about.   You need to learn how to think like Google. What Does Google Think? How can that help your SEO? Google wants you to be fast.  FASTER than fast. Every second counts when …

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Technical Tuesday: 301 Redirects

seo

 What is a 301 Redirect? A 301 is a page status, much like a 200 (OK) or a 404 (page not found error).  You can find a whole list of page status codes online.   A 301 tells Google that your site is no longer at that location and can be …

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9 SEO Dos and Don’ts

seo

Knowing what to do is just as important as what not to do when creating your SEO plans or hiring an SEO service to work on your small business website.  What Are the Most Important SEO Dos and Don’ts? DO check page titles to make sure they are unique per page …

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Digital Marketing Consultant

Matt Antonino is a digital marketing consultant and freelance business strategy consultant in Melbourne, Australia. Matt offers setup, implementation and maintenance of multichannel digital marketing campaigns including a range of SEO, SEM / PPC, content marketing & outreach, email marketing automation and social media marketing. My main focus is in helping you market smarter and faster to more potential customers.