Big Data Problems: Does Your Data Add Up? More than any other time in history you have access to thousands of metrics that tell you how well your marketing is performing. Likes, follows, shares, comments, views, pageviews, unique visitors, completed sales and retweets are just a few metrics that help you along the way. We […]
Category Archives: Analytics
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Nov
The easiest way to optimize your SEO campaign is also the most flawed: individual keyword rankings. Why are keyword rankings fundamentally flawed? In the ‘good ole days’ of SEO, rankings were the same if you were logged in while in NYC or incognito in London. It seems hard to even imagine now but if you […]