… As long as it’s black. Too often startups find themselves giving customers everything and 12 . Imagine you go to a restaurant and you ask for a menu. The waiter asks “would you prefer beef, chicken, pork or fish this evening?” “I’d just like a menu so I can choose.” “Ok but we have […]
Author Archives: Matt Antonino
28
Aug
Aug
Be interesting. One of my mentors once explained how small businesses create their pricing like this: Business A are experts at performing their service but have no clue how to run a business. They start by charging what they themselves would pay for the service which depends more on their own financial circumstance than what […]
29
Jul
Jul
Call it your Blue Ocean Strategy. Call it a “Niche Domination Blueprint.” (No link, sorry Warriors.) Whatever you call it, when your competitors all zig, do … pretty much anything else. Here’s one sure way to know your idea is a loser: You Googled the phrase “clone script” after downloading an example business plan and […]
We spent the last 3 months figuring out ways to improve our business for both us and our clients. One of the most important things we do every day is share helpful information about SEO, social media, blogging, analytics, web design and such on our Twitter and Facebook streams. Also, we believe that reading a […]
15
May
May
I originally wrote this for some of my very closest photographer friends. I am sick of watching them struggle. I guess my thoughts on marketing are more like this: You have to be doing whatever you can, all the time, and bringing in as many inquiries that suit you as possible. How can you get […]
20
Apr
Apr
From full-time photographers to those who just got a camera for Christmas and have already opened a new business, this marketing guide for photographers has you covered. We are going to look at the main ways to market your photo business in 2013 and help all the clients belong to you. First, a bit of […]
18
Mar
Mar
Why Analyse the Competition? Let’s start with the obvious – you should focus more on your own content, site, products and services than you should on your competitors. Make them chase you, don’t chase them. However, it can also be incredibly useful to analyze your competition and reverse engineer their SEO. If someone is ranked […]
Today we are going to make 1+1=3 for the second time by combining Evernote and Dropbox to help you save and backup professionally. In this case, we’re actually using 3 Apps – Evernote, Dropbox and IFTTT. Let’s get into it. What is IFTTT? Oh, let’s start with the fun one. If happens, do __. If […]
19
Dec
Dec
I read every day about SEO, PPC, SEM, conversion rate optimization, content marketing, Google Local, SPYW, Webmasters Tools and social media. I spent the year learning about psychology and professional writing, influence and sales tactics. I save everything I find useful either in our /social-media stream, Evernote, bookmarks, or sharing on Inbound.org Remember how I said I […]
30
Nov
Nov
First, follow us @mattantonino Working Twitter Tools Twitter can be a powerful tool to find and talk to people with similar interests or who your business may be able to help (or they can help you?) Unfortunately, a lot of what’s going on gets lost in the “how do I …?” Also, tools stop working, […]