Author Archives: Matt Antonino

Twitter chats use hashtags (such as #marketingchat) and a specific day and time (ie. Thurs, 4 pm EST) to hold a discussion, normally led by an organizer who posts questions to prompt answers from the community. You will see tweets that look like the screenshot below. You can see some vital information here. I’m answering question #4 […]

“I think anybody who is writing finds he puts a little bit of himself in all of the characters” – Charles Schulz The Peanuts Movie comes out November 6. I don’t have small children and I won’t go see this movie in the theatres. I don’t read parenting websites and even though I’ve always loved Charlie Brown […]

Want to speed up your blogging and website management? Below is a mega WordPress cheat sheet we are using with permission from MakeaWebsiteHub. Our Favourite & Most Used WordPress Cheat Sheet Shortcuts & Tips? Shift+X to check all boxes Ctrl+K to edit or insert a link. Alt+Shift+C to center text or images Alt+Shift+1/2/3/4 for Headings […]

“They don’t want to write – they want the fame, money, and prestige of a writer.” ― Ayn Rand, The Journals of Ayn Rand Most bloggers do not actually want to be writers to express themselves. They do not care about expressing original ideas or writing for the pleasure of creating something powerful. They do […]

Big Data Problems: Does Your Data Add Up? More than any other time in history you have access to thousands of metrics that tell you how well your marketing is performing. Likes, follows, shares, comments, views, pageviews, unique visitors, completed sales and retweets are just a few metrics that help you along the way. We […]

Over the past few years I’ve had the pleasure of working for, in and then on an exceptional SEO team. Over that time I’ve noticed a few recurring patterns with those team members who washed out and those who have stayed long term. When you go from hundreds of clients to thousands it becomes exponentially […]

As a marketer I often read in-depth case studies on how to improve your traffic, grow your subscriber list and growth hack your way to millions of readers. While I’ve been a part of my agency’s tremendous client success my own blogging has suffered over the past 3-4 years. I’d like to interpret this as […]