The easiest way to optimize your SEO campaign is also the most flawed: individual keyword rankings. Why are keyword rankings fundamentally flawed? In the ‘good ole days’ of SEO, rankings were the same if you were logged in while in NYC or incognito in London. It seems hard to even imagine now but if you […]
Monthly Archives: November 2014
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You can’t actively solve a problem until you understand it. So we need to understand where the spread of digital marketing information has gone wrong before we start solving the problems. Mis-information (Accidentally / On Purpose) Most marketing bloggers have good intentions. They don’t start their day with the intention of lying, cheating, stealing, misleading […]